(Photo Credit: Trever Hoehne)

As a creative mind with a love of natural gemstones, Kendra Scott designed her first jewelry collection in 2002. Kendra’s infectious energy and entrepreneurial spirit took her from a $500 project in the spare bedroom of her Austin home to a billion-dollar fashion brand.

Austin is no stranger to these sorts of stories. As the smartest, safest, and fastest-growing city in the country, the city offers forward-thinking individuals an amazing place to grow big ideas. Austin also harbors Kendra’s core values, which embody a brand and culture that values giving back and making a positive difference in the community. A member of the Greater Austin Chamber of Commerce since March 2014, Kendra dishes on all the reasons she loves Central Texas.

WHAT MAKES AUSTIN UNIQUE?
When I was a newcomer to Austin it didn’t take long to fall in love with the city and its people. When I started Kendra Scott, I went door to door around Austin selling my designs. It was this city’s supportive community that gave my small business the wings to fly. Austin is a city that allows creativity, art, and music to thrive. It’s a city filled with life and passion, and I would never dream of leaving.

WHAT ADVICE WOULD YOU GIVE TO SOMEONE RELOCATING TO AUSTIN?
Austin is such an active city. You will never be at a loss for things to do! Whether you’re passionate about music, art, sports, or food, there are countless opportunities to get involved around town. When in doubt, just ask! We may be a big city, but we’re still deeply rooted in our southern hospitality.

WHAT ARE YOUR FAVORITE AUSTIN EATERIES?
For my husband and me, our favorite date night spot is Uchiko—it has amazing food and a great atmosphere. If you’re looking for something a little more casual, I can never resist a signature Shack Taco from Taco Shack. In my opinion, it’s the best taco in Austin.

AUSTIN IS BIG ON BOOTS! DO YOU HAVE ANY FASHION ADVICE FOR A NEWCOMER?
Austin is a city that embraces individuality, so don’t be afraid to flaunt your unique style. I love layering my favorite jewels over a classic outfit to make a show-stopping statement. When it comes to Austin style, you can follow the latest fashion trends, or simply let yourself be inspired by your surroundings. You might even find that you’re able to inspire them right back.

WHAT IS YOUR ADVICE ON MAKING IT IN THIS CITY?
Be authentic. This community is so supportive of local businesses and individuals, and loves to believe in a genuine cause. For our company, that means living out our core values of Family, Fashion, and Philanthropy on a daily basis. We actively care for this community, and our city respects us for that. In Austin, when you put your values into action, you will soar!

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